by Jeff Silver | Jul 12, 2024 | Marketing
Launch plans need to be comprehensive, representative of customer and competitive behavior, and include contingencies scenarios. Developing an effective launch plan takes time! Time (or lack there of) is one of the most valuable resources in preparing to launch a new... 
by Jeff Silver | Jun 13, 2024 | Marketing
Launching a new medical device represents the culmination of years of dedicated work in validation, development, testing, and securing regulatory approvals. It is a critical phase for the Marketing, MedEd, and Commercialization teams to execute their strategies and...